Privacy Policy

Effective Date: May 17, 2026 Last Updated: May 17, 2026

Direct Advantage Mail ("we," "us," or "our") operates feizo.news and provides direct mail, email marketing, analytics, and identity-resolution services to businesses.

Scope

This Privacy Policy explains how we collect, use, disclose, and protect personal data, including data we license from third-party data brokers. It applies to visitors of feizo.news and to individuals whose data appears in our licensed consumer datasets or is processed through our services.

1. Categories of Personal Data We Process

We process the following categories of personal data, including data from monthly-updated consumer lists licensed from reputable data brokers:

• Contact and Identifying Information: full name (first, middle, last, suffix, title), postal address (house number, street, city, state, ZIP, etc.), email address, phone number, carrier route.
• Precise Geolocation: latitude, longitude, X/Y/Z axis coordinates.
• Demographic and Household Information: age, gender, exact date of birth, marital status, number of adults and children in household, detailed children age and gender breakdowns (0–2, 3–5, 6–10, 11–15, 16–17), generations in household.
• Financial and Credit Information: estimated income, credit rating, net worth, credit cards held (including premium/gold/platinum), mortgage details, home value, loan-to-value, refinance data.
• Sensitive Personal Information (as defined under CTDPA and other state laws): precise geolocation, data about children under 18 (detailed age/gender), inferred health or medical interests (e.g., dieting, exercise, health conditions), ethnicity, religion, and other sensitive categories.
• Behavioral, Interest, and Lifestyle Data: occupation, hobbies and interests (gardening, golf, travel, pets, etc.), purchasing habits, mail-order buyer status, online purchasing indicator, charitable donations, political leanings, and dozens of other inferred attributes from our licensed datasets.
• Website and Device Data: hashed email addresses, IP address, page URL, device information collected when visitors interact with our site or our clients' sites that use our tracking tag.

2. Sources of Personal Data

Much of the data we process comes from licensed consumer lists purchased from data brokers. These lists are provided with consumer consent for receiving commercial offers (CAN-SPAM compliant) and include NCOA updates for mail accuracy. We also receive data directly from our clients (their own mailing lists) and from website visitors via forms or tracking tags.

3. Purposes for Processing

We use and share personal data for:

• Fulfilling direct mail and email campaigns.
• Identity resolution and matchback attribution: matching hashed visitor emails or other identifiers against our licensed consumer dataset to determine which website visitors match individuals in our broker lists or client lists (for campaign ROI measurement and attribution).
• Targeted advertising and advertising measurement: improving ad performance via platforms such as Meta CAPI and Google Enhanced Conversions.
• Providing analytics dashboards to our clients showing direct-mail campaign results.
• Operating, improving, and securing our services.

4. Sharing and Sale of Personal Data / Targeted Advertising

We sell or share personal data (as those terms are defined under CTDPA, CCPA/CPRA, and similar state laws) with advertising platforms, measurement partners, and clients for the purposes of targeted advertising and cross-context behavioral advertising. This includes identity-resolution matching of website visitors against our licensed broker dataset.

We do not use or sell personal data to train large language models (LLMs) or artificial intelligence systems at this time.

5. Your Privacy Rights (CTDPA and Other State Laws)

As a Connecticut resident (or resident of any state with similar privacy laws), you have the right to:

• Opt out of the sale or sharing of your personal data for targeted advertising.
• Access, correct, delete, or obtain a copy of your personal data.
• Limit the use of your sensitive personal information (where required).
• Not be subject to discriminatory treatment for exercising your rights.

How to Exercise Your Rights

• Visit our Your Privacy Choices page (linked in the footer).
• Or email support@directadvantagemail.com with a verifiable request. We respond to verified requests within 45 days (extendable by another 45 days when permitted).

Global Privacy Control (GPC)

We automatically honor GPC signals sent by your browser as a valid opt-out of sale/sharing and targeted advertising.

6. Data Retention

We retain licensed broker data only as long as necessary for the purposes above or as required by law. Matched/hashed visitor data is retained for a limited period and deleted after matching and reporting.

7. Children and Minors

We do not knowingly process personal data of individuals under 18 for targeted advertising or sale of data in violation of CTDPA or other laws. If we have actual knowledge that a consumer is 13–17 years old, we apply heightened protections, including the prohibition on targeted advertising to minors under the July 1, 2026 CTDPA amendments.

8. Changes to This Policy

If we make material changes to this Privacy Policy, we will notify you and provide an opportunity to withdraw consent or exercise your rights before the changes take effect.

9. Contact Us

Direct Advantage Mail
100 Powdered Metal Drive
North Haven, CT 06473
Email: support@directadvantagemail.com